#meetthemakerweek Day 4: Detail 🔎
When I was thinking about the design elements of the advent calendar, I wanted something natural and minimalist. It was a true lightbulb moment when snowflakes came into my mind and I remembered that there aren’t any identical snowflakes, every single snowflake is different. ❄
I thought that this helps me show that craft chocolates are unique too, you can’t find identical bars even made by the same maker or from the same beans. There are so many variables along the way and that’s all the beauty of it. I like to embrace the diversity of flavours and textures and only expect consistency from makers in terms of quality of ingredients used, quality of processing but not a consistent flavour. .
I particularly like how the screen-printing and white digital printing appear on the kraft paper and the cardboard lid. The touch of red from the ribbon gives it the festive feel and a pop of colour.
Here I wanted to create a sort of blank (neutral and natural) canvas for the wonderfully diverse (and colourful) chocolates to shine through. So from the outside you have a minimalist, natural look, and as you open it, you’ll get a confetti of colours, flavours and textures.